Design Leadership Driven by Data & Creativity
I’m Rick Hoyle, a Creative Director and UX/UI Specialist with 20+ years of experience leading design strategy, building intuitive digital products, and driving measurable growth.
About Me
For over two decades, I’ve dedicated my career to designing user experiences that not only look beautiful but perform at scale. From leading a team in creative development to personally driving record-breaking campaigns at DentalPlans.com, a Henry Schein One Company, I’ve learned that design should always be both intuitive and measurable.
- • Design that serves people first
- • ADA compliance focus on Accessibility and inclusivity
- • Mentorship and team growth
- • Strategy grounded in real data
Experience
Director, Creative Development — DentalPlans.com, a Henry Schein One company
2019 – Present
- Led rebrand and re-platform of flagship website.
- Oversaw team workflows and daily operations.
- +46.5% PPC performance uplift via A/B testing.
Senior UX/UI Manager — DentalPlans.com, a Henry Schein One company
2014 – 2019
- Designed company’s highest-grossing campaign.
- Led a small team that produced 85% of all creative assets for all departments.
Senior Graphic Web Designer — DentalPlans.com, a Henry Schein One company
2007 – 2014
- Streamlined purchasing experience.
- Improved conversion flow design.
- Recognized as Employee of the Quarter.
Art Director & Brand Developer — Wash Inc.
2002 – 2022
- Developed brand identity systems.
- Created custom apparel designs for Adidas, Coca-Cola, Hollister, Abercrombie & Fitch.
Skills
UX/UI Design & Optimization
- • Conversion flows
- • E-commerce optimization
- • ADA-compliant design
Strategy & Execution
- • B2B & B2C campaigns
- • SEO-driven design
- • Brand consistency
Creative Leadership
- • Team mentorship
- • Budget oversight
- • Agile workflows
Technical Skills
- • Front-end integration
- • Email marketing design
- • A/B testing & analytics
Case Studies
Rebranding & Re-Platforming a Flagship Healthcare Website
A 12-month rebrand and migration that improved performance and marketing velocity.
Creative Director • 2019–2020
Record-Breaking Multi-Channel Sales Campaign
Unified web, email, and paid channels with accessible templates and rapid testing.
Senior UX/UI Manager • 2014–2019
End-to-End Apparel Brand Development
Identity systems and apparel designs for Adidas, Coca-Cola, Hollister, and A&F.
Art Director & Brand Developer • 2002–2022
Let’s Build Something Great Together
I’m always open to discussing new opportunities, collaborations, and ways design can make an impact.