I’m Rick Hoyle, a Creative Director and UX/UI Specialist with 20+ years of experience leading design strategy, building intuitive digital products, and driving measurable growth.
For over two decades, I’ve dedicated my career to designing user experiences that not only look beautiful but perform at scale. From leading a team in creative development to personally driving record-breaking campaigns at DentalPlans.com, a Henry Schein One Company, I’ve learned that design should always be both intuitive and measurable.
A few words from clients, colleagues, and collaborators.
“I value speed heavily in eCommerce/Digital Marketing….and so does Rick. He never misses a deadline, typically beating expectations by a mile. Rick’s around the clock hard work and dedication to the DentalPlans.com business allowed me to focus on various other business needs. I rarely had to think about or worry about where the creative team was on a task/project – Rick made sure it was complete. He is the heart and soul of the DentalPlans.com marketing team!”
Bill Chase
General Manager
“Working with Rick at DentalPlans.com was like having a creative Swiss Army knife on your team—sharp, reliable, and always ready with the right tool for the job. Rick brought brilliant ideas to the table, backed by the kind of practical execution that gets things across the finish line on time, every time.”
Jacob Medley
Design Director
“Rick is a dedicated and hardworking professional who brings a strategic mindset to every project, no matter how big or small. Over the years, he consistently demonstrated the ability to handle a wide range of projects with precision and efficiency. His designs were always on point, and his ability to think critically about each project made him a key contributor to our overall success.”
Sarah Pizzutelli-Peterson
Marketing Innovator | Strategic Storyteller
"Thanks for all your work in every area of our business! You truly make a difference! Thanks for always coming forward with great ideas and designs. helping to improve our customer experiences. You rock!”
Lisa Lee
CRM/Email Manager
“Thanks for being supportive and collaborative team members. Your initiative and enthusiasm to partner on video production for acquisition is exciting and valued. I'm looking forward to seeing what we can do together!”
Nicole Fry
Content/Brand Specialist
“Thank you Rick for always going above and beyond for your peers and DP!!”
Michael Eliav
VP, Marketing
“Rick wears many hats-creative director, designer, compliance advocate, and Town Hall contributor. He consistently goes above and beyond, delivering high-quality work through his creativity, accountability, and collaboration.”
Chris Butler
General Manager, DentalPlans.com
“Thanks, Rick, for your help with the integration design prototypes. Your UX experience really make a difference!”
Rob Strommen
Product Partner
“Rick, I just needed to let you know how much I truly appreciate your boundless knowledge and willingness to help me and everyone else! You are a true champion for providing quality experiences for our customers and I very much appreciate your dedication to our mission! It's always a pleasure to work with you! ”
Michelle Blanchette
Sr. Web Developer
“Thank you for always going beyond expectations, offering insight and support to keep the DentalPlans team focused and on track. ”
Michael Baumer
Sr. Web Developer II
2019 – Present
2014 – 2019
2007 – 2014
2002 – 2022
A 12-month rebrand and migration that improved performance and marketing velocity.
Creative Director • 2019–2020
Unified web, email, and paid channels with accessible templates and rapid testing.
Senior UX/UI Manager • 2014–2019
Identity systems and apparel designs for Adidas, Coca-Cola, Hollister, and A&F.
Art Director & Brand Developer • 2002–2022
I’m always open to discussing new opportunities, collaborations, and ways design can make an impact.